Sheera Bleckman—Digital Communications Specialist

DIGITAL COMMUNICATIONS SPECIALIST

SHEERA BLECKMAN

THE CHALLENGE

The Fireside is produced in two formats: a Mailchimp newsletter reaching more than 4,000 subscribers and a corresponding WordPress publication.

Each edition requires careful editing, layout, image preparation, link testing, technical implementation, and coordination around organizational events and deadlines.

AUDIENCE SURVEY
Helping the Living New Deal better understand and engage its supporters.

Built and managed the survey, refined questions, validated responses, addressed potential bot activity, and developed a targeted follow-up strategy.

Result: A stronger, more representative response and valuable insight into donor interests—without the cost of an external platform.

MY ROLE

I manage production from content preparation through final distribution, working closely with the team to ensure every edition is accurate, polished, and delivered on time.

My work includes:

Edit and proofread content.

Organize layouts and visual elements

Produce both Mailchimp and WordPress versions.

Manage audience lists and distribution.

Test links and troubleshoot technical issues

Coordinate timing around events and organizational priorities.

Maintain consistent quality across platforms.

THE OUTCOME

The Fireside provides the Living New Deal with a reliable communications channel reaching 4,000+ subscribers while maintaining a permanent web presence.

This newsletter requires close collaboration, careful editing, technical implementation and detailed quality assurance before distribution.

RELATED PROJECT
The Lowdown

In addition to The Fireside, I produce The Lowdown, another newsletter focused on staff updates and organizational news. Like The Fireside, each edition is produced for both Mailchimp and Wordpress.

PROJECT SNAPSHOT

Client
Living New Deal

Project Type
Digital Communications Production
Email & Newsletter Production
Audience Engagement

Platforms

Wordpress + Mailchimp

My Role

Digital Communications & Web Production Specialist

Audience
4,000+ subscribers

Project Duration

Ongoing for over 8 years

CONTRIBUTIONS

Newsletter Production

Email Production

Mailchimp Administration

Wordpress Publishing

Copy Editing & Proofreading

Survey Implementation

Data Validation

Email Testing & QA

Technical Support

CORE STRENGTHS DEMONSTRATED

Editorial Precision

Technical Problem Solving

Visual Communication

Strategic Thinking

Reliable Production

Attention to Detail

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Living New Deal

Digital Communications & Audience Engagement

Ongoing newsletter production, website publishing, audience management, and strategic engagement for a 4,000+ subscriber audience.